Journal

Notes from the atelier, unhurried.

These pieces are written for people who already live with App Analytics and still distrust a tidy chart. They are not growth tips. They are arguments we have had in Logan and then had to write down.

Laptop with spreadsheets on a wooden desk

Why session counts lie about engagement

A session is a convenience invented for web logs. On a phone it hides more than it reveals.

 Workshop notes on a table

Building an event dictionary that survives a rebrand

Screen titles change. Verbs should not. A method for naming that outlasts the marketing site.

 People collaborating at a whiteboard

The quiet cost of vanity DAU

Daily active users can rise while the product is thinning. How we catch that before the board pack.

 Open office with warm lamps

Reading retention curves without panicking

D7 is not a personality test. Annotate the line before anyone writes a headline.

 Meeting with documents spread on a table

When product analytics and marketing analytics disagree

They are allowed to. The damage starts when nobody writes down why.