Logan · United Kingdom
Identity
cache
grid.
A private house for App Analytics. We teach product teams to name events with care, read cohorts without theatre, and carry a number into a board meeting that still means the same thing on Friday.
Open the winter programmes
Flagship programme
Cohort Intelligence for Product Leads
Most dashboards flatten people into a daily count. This programme rebuilds the habit of asking who stayed, who returned after a quiet week, and which release actually moved a cohort rather than a vanity line.
You will leave with a working cohort board for one live product, a written critique of your current event map, and a vocabulary you can use with engineering without borrowing someone else’s template.
Read the syllabus
How the house works
Four practices we refuse to skip
01 — Naming
Events that survive a rebrand
We treat taxonomy as literature, not a dump of screen titles. If a name cannot be spoken in a standup without a footnote, it does not enter the catalogue.
02 — Holding
Identity without theatre
Anonymous, logged-in, and reinstall journeys are kept distinct until evidence joins them. Identitycachegrid is named for that patience.
03 — Reading
Curves before slogans
Retention, resurrection, and time-to-value are drawn by hand in the first fortnight. Software comes after the argument is clear.
04 — Defending
Numbers that travel
A metric that cannot be restated by a designer, an engineer, and a finance partner is not ready for the weekly. We practise that translation.
From recent rooms
Voices, not slogans
“The Event Taxonomy Architecture week was slower than I wanted. We spent two seminars arguing about a single checkout event. That argument later saved a release from being called a success on a broken funnel.”
★★★★☆
“I came for Cohort Intelligence. The board we built is still on the wall. I would have liked more time on iOS ATT caveats; the notes are honest about that gap.”
“Priya’s module on identity stitching stopped us merging two users who were one household sharing a tablet. Unromantic. Correct.”
The journal
Notes from the atelier
Why session counts lie about engagement
A session is a convenience, not a behaviour. We look at what it hides on mobile.
The quiet cost of vanity DAU
Daily active users can rise while the product is thinning. A ledger for spotting that early.
Reading retention curves without panicking
D7 is not a personality test. How we annotate a curve before anyone writes a headline.
If you already know the mess
Bring the event list you are slightly ashamed of. The house prefers a candid inventory to a polished deck. Enrolment for the autumn rooms is listed by fee, not by urgency.
Write to the desk